Today in mobile marketing - Analysis: Apps for mobile viewing challenge cable operators, TV networks; T-Mobile buys spectrum licenses from Verizon; YP, a mobile search firm, buys Sense Networks; Apple acquires Snappycam photo app company.
As consumers spend more time within mobile applications, marketers are beginning to understand the opportunity of in-app advertising and throwing more money behind the channel, but experts believe marketers are still behind in the game.
Mobile Commerce Daily today - Priceline latches onto in-car experiences to extend mobile commerce reach; Toys “R” Us hooks coupon redemptions through Passbook-enabled advertising.
Luxury Daily today - Neiman Marcus pushes mcommerce with multiple promotional mobile ads; Guerlain fetes 160-year-old fragrance bottle with artist exhibition.
Alan Mutter: "For newspapers and local broadcasters seeking to recapture some of the audience, revenues and relevance that they lost in the rather inelegant way they stumbled into Internet publishing in the 1990s, the shift to mobile computing repr...
The connected car could be the next big battleground for the mobile industry, with Google and Apple both aggressively moving to shore up a meaningful role in this quickly growing market.
Here are the ten winners of the 2013 Mobile Marketer Awards.
American Girl's latest doll has its own mobile application to address a growing population of digital native young girls.
Today in mobile marketing - Temptation: AT&T offers T-Mobile users $450 to switch; Ice cream truck to replace loud music with mobile text messages; "The Voice UK" adds app voting for third season; 10 great apps for your new tablet.
Luxury Daily today - Bloomingdale’s celebrates Chinese New Year to show dedication to cultural diversity; Hennessy broadens lifestyle appeal with Vanity Fair mobile ad.