Starbucks, Sephora bet on mobile to drive new cusotmer loyalty – Mobile Commerce Daily
Mobile Commerce Daily today - Starbucks, Sephora bet on mobile to drive new customer loyalty; Skinny Cow launches mobile, social daily giveaway.
The 7 Megatrends Of Media In 2014
The intersection of technology and marketing is in a constant state of flux, changing at the hands of both short- and long-term trends. James Gross, co-founder of Percolate, a content publishing platform for brands, lays out some trends to watch in 20...
Google’s mobile search might threatened by Facebook, Twitter
While Google is the leader in mobile search, it is still figuring out how to monetize on the channel even as Facebook and Twitter increasingly infringe on its territory.
Sponsored photos a growing part of marketers’ mobile social toolbox: report
In a sign of mobile's growing role in the social media ecosystem, marketers’ use of sponsored photos leapt from 24 percent in 2012 to 33 in 2013, according to a new report.
Mobile Minutes: ZTE, tech hubs, Strikingly, US Postal Service
Today in mobile marketing - ZTE creates mobile business group; Rise of mobile computing fosters new tech hubs; Strikingly review: Make mobile-friendly Web sites with your Facebook profile and a click; The US Postal Service is testing mobile point-of-sa...
Bergdorf promotes resort collections over post-holiday sales on The Cut – Luxury Daily
Luxury Daily today - Bergdorf promotes resort collections over post-holiday sales on The Cut; Ferragamo weaves founder’s history into fairy tale film.
Across Industries, Mobile Ad Spend Rises
The pharmaceutical industry has done the most to increase mobile ad spending as of Q3 2013, according to data from Millennial Media based on campaigns run on its mobile network. But growth across industries was well over 100% as mobile ad spending ...
Mobile’s influence impacts lingual advances
Mobile is rapidly changing the ways that consumers communicate with each other and the words that they select to convey meaning.
Target specific audience for app success: report
As the mobile application market matures, marketers will need to hone in on a specific target audience to create and refine apps that work for that particular group of users, according to a new report from Flurry.
Top 10 luxury brand mobile campaigns of 2013 – Luxury Daily
Luxury Daily today - Top 10 luxury brand mobile campaigns of 2013; Dior takes long route to Instagram after a month of posts.