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Only 20 Percent Of Companies Have A Long-Term Mobile Marketing Strategy

By | July 29th, 2016|Mobile|

That's according to a new report released by Adobe on Friday, which surveyed 4,000 marketers and digital decision makers across the globe, Christopher Heine reports. It's wake up time for the 80 percent of companies without a future-facing mobile strat...

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Only 20 Percent Of Companies Have A Long-Term Mobile Marketing Strategy

By | July 29th, 2016|Mobile|

That's according to a new report released by Adobe on Friday, which surveyed 4,000 marketers and digital decision makers across the globe, Christopher Heine reports. It's wake up time for the 80 percent of companies without a future-facing mobile strat...

Comments Off on Only 20 Percent Of Companies Have A Long-Term Mobile Marketing Strategy

Mobile Minutes: Apple’s TV aspirations; Amazon beats estimates; Android handsets advance; Square adds service

By | July 28th, 2016|Mobile|

Today in mobile marketing – Apple’s hard-charging tactics hurt TV expansion; Amazon revenue beats estimates as cloud sales surge; Android handset makers’ advance squeezes Apple; Square will let its sellers schedule deposits.

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Google’s CPCs fall by 1pc, despite skyrocketing ad revenue

By | July 28th, 2016|Mobile|

Google’s aggregate cost-per-click numbers declined by one percent again from a disappointing first quarter, suggesting that other mobile components deserve credit for the 19 percent year-over-year increase in advertising revenue the search engine saw during the second quarter of 2016.

Comments Off on Google’s CPCs fall by 1pc, despite skyrocketing ad revenue

Google’s CPCs fall by 1pc, despite skyrocketing ad revenue

By | July 28th, 2016|Mobile|

Google’s aggregate cost-per-click numbers declined by one percent again from a disappointing first quarter, suggesting that other mobile components deserve credit for the 19 percent year-over-year increase in advertising revenue the search engine saw during the second quarter of 2016.

Comments Off on Google’s CPCs fall by 1pc, despite skyrocketing ad revenue

Mobile Minutes: Apple’s TV aspirations; Amazon beats estimates; Android handsets advance; Square adds service

By | July 28th, 2016|Mobile|

Today in mobile marketing – Apple’s hard-charging tactics hurt TV expansion; Amazon revenue beats estimates as cloud sales surge; Android handset makers’ advance squeezes Apple; Square will let its sellers schedule deposits.

Comments Off on Mobile Minutes: Apple’s TV aspirations; Amazon beats estimates; Android handsets advance; Square adds service