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Facebook catches up to Google with ads measuring in-store sales

By | June 16th, 2016|Mobile|

Facebook is enabling advertisers to more accurately measure their campaigns’ effect on in-store sales with new features and metrics, including a native store locator for mobile ads, leveraging a strategy previously rolled out by Google and underscoring how mobile's return-on-investment is becoming clearer.

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Mobile Minutes: Google revs AI; Samsung buys Joyent; Apple user habits; YouTube’s free video ads

By | June 16th, 2016|Mobile|

Today in mobile marketing – Google revs its AI engines; Samsung acquires cloud company Joyent; Apple’s tries to peek at user habits without violating privacy; YouTube starts producing free video ads for small businesses.

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Mobile Minutes: Twitter and SoundCloud; One Kings Lane acquired; Uber books helicopters; Snapchat and Oracle

By | June 15th, 2016|Mobile|

Today in mobile marketing – Twitter invests $70M in SoundCloud; Bed Bath and Beyond acquires One Kings Lane; Uber offers helicopters to escape Sao Paulo gridlock; Snapchat strikes partnership with Oracle to prove its ads work.

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