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3pc of marketers use beacons while Wi-Fi verges on ubiquity: Forrester Research

By | June 14th, 2016|Mobile|

Only 3 percent of businesses currently use beacons, and another 11 percent are testing it, while next-generation Wi-Fi is expected to reach 90 percent penetration over the next few years, according to a new report from Forrester Research.

Comments Off on 3pc of marketers use beacons while Wi-Fi verges on ubiquity: Forrester Research

3pc of marketers use beacons while Wi-Fi verges on ubiquity: Forrester Research

By | June 14th, 2016|Mobile|

Only 3 percent of businesses currently use beacons, and another 11 percent are testing it, while next-generation Wi-Fi is expected to reach 90 percent penetration over the next few years, according to a new report from Forrester Research.

Comments Off on 3pc of marketers use beacons while Wi-Fi verges on ubiquity: Forrester Research

Mobile Minutes: Net neutrality upheld; Facebook embraces maps; Apple’s wraparound display; Google’s enterprise tools

By | June 14th, 2016|Mobile|

Today in mobile marketing – FCC's Net neutrality rules upheld by court in key legal win; Facebook to put maps in ads, measure store visits; Apple patents show future iPhone could have a wraparound display, augmented reality; Google goes after SharePoint with new enterprise tools.

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Mobile Minutes: Mobile security; Amazon’s music streaming; Twitter sells movie tickets; Are apps required?

By | June 13th, 2016|Mobile|

Today in mobile marketing – AT&T and Samsung detail security gaps; Exclusive: Amazon is preparing to launch streaming music service – sources; Twitter claims it’s helping to sell one in 10 movie tickets in North America; Does your business really need a mobile app?

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