EBay, already a leader in embracing mobile to engage consumers, wants to translate that success into a new revenue opportunity by giving other brands the chance to leverage its first-party data for targeted in-app advertising opportunities.
EBay, already a leader in embracing mobile to engage consumers, wants to translate that success into a new revenue opportunity by giving other brands the chance to leverage its first-party data for targeted in-app advertising opportunities.
![Quintin’s Close-Ups: There’s an app for that [Source: Charleston City Paper]](https://netgalaxystudios.com/wp-content/uploads/2017/06/quintin-closeup-app-500x383.jpg)
