Digital futurist Amy Webb says publishers can’t hold to the linear distribution model of their past if they want to hold their news consumers today. Instead, she says, they need better audience audits and data to understand how and when their content is being consumed so that they can follow a model closer to Google Now than their current forms. In an exclusive interview, Webb also addresses local TV’s dying audience, the need for cybersecurity audits inside every news organization and a wariness about diving headlong into content for wearables.
Papers Must Rethink Digital Distribution
By NetNewsCheck Category Feed: Mobile|
2016-10-13T09:47:33-04:00
February 23rd, 2015|Mobile|Comments Off on Papers Must Rethink Digital Distribution
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