Today in mobile marketing – Twitter outperforms on ads for BuzzFeed's election livestream; Facebook to stop ads that target, exclude races; Pokemon Go not a flash in the pan, says Niantic exec; Snapchat starts selling Spectacles in vending machines, luring resellers.
Today in mobile marketing – Twitter outperforms on ads for BuzzFeed's election livestream; Facebook to stop ads that target, exclude races; Pokemon Go not a flash in the pan, says Niantic exec; Snapchat starts selling Spectacles in vending machines, luring resellers.
Mobile Commerce Daily today - Citi joins mobile pay as consumer adoption reaches highpoint; Papa John’s goes international with the spread of new mobile app.
Luxury Daily today - Saatchi Art reveals how prolific social media, online has been for art; Singles’ Day draws out luxury participants looking to boost holiday sales.
Amid controversy over Facebook’s discrepancies in video metrics, a new report shows that marketers may be missing out on 192 percent more mobile ad revenue due to incorrect ad tracking data.
Today in mobile marketing – Clicks to bricks: Online retailers find the lure of a store; Why social media couldn't call Trump's victory; Snapchat's Spectacles go on sale; China's packaging makers see profits squeezed as ecommerce boom draws new competitors.
Mobile Commerce Daily today - Best way to get ahead on Black Friday is mobile, says Walmart, Expedia; Sears augments both bricks-and-mortar and online shopping experience through apps.
Luxury Daily today - Printemps adopts Chinese mobile pay to attract France’s major shopping audience; Will gastronomy replace material goods as a status marker, conversational currency?
Today in mobile marketing – Silicon Valley reels in wake of Trump's presidential victory; Ireland to formally submit appeal on Apple case this week; Obama is right: Social media deepens political division; Google's drone reportedly won't deliver your Starbucks coffee.
Facebook is expanding the ways brands can interact with consumers over messaging with new sponsored messages, but is it a step too far over the boundary between brand and consumer?