While marketers are consistently exploring original and innovative tactics to engage consumers, building a narrative via messaging applications is shaping up to become a staple marketing tactic, but the focus needs to be on personalization.
Luxury Daily today - Armani brings music appreciation to new channel with Spotify app; China slowdown offset by "high-speed” households: report.
Procter & Gamble, esurance and other brands are driving conversation over same-sex unions back to their products in the wake of the United States Supreme Court’s historic legalization of gay marriage.
Luxury Daily today - Lalique guides consumers through cosmopolitan cities via social raffle; Cartier, Refinery29 highlight professional women following their dreams.
Mobile Commerce Daily today - QSRs, retailers have highest commerce potential with Snapchat geofilters; MLB app helps introduce millennials to season ticket tradition.
Last week’s mobile platform news was all about the power of imagery and the growing opportunity to deliver immersive and relevant storytelling that leaves television in the dust as Facebook, Instagram and Snapchat continue to innovate.
Photo-sharing platform Pinterest increased mobile application installs by more than 100 percent by unlocking the potential of tracking data and running test campaigns.
Mobile Commerce Daily today - American Eagle Outfitters addresses on-demand mindset with in-app reservations; 27pc of consumers want digital delivery for CPG products: Deloitte.
Luxury Daily today - Audi’s expertise used to assist in lunar rover development; 54pc of Chinese tourist purchases are fashion-related: report.
With consumers spending a significant and growing amount of time on major mobile applications such as Snapchat and Shazam, ad agencies cannot afford to overlook the potential these platforms hold for their clients, a fact made clear this week by announcements from WPP and Havas Group’s Mobext.