Sam’s Club traveling deeper into mobile with app rollout – Mobile Commerce Daily
Mobile Commerce Daily today - Sam’s Club traveling deeper into mobile with app rollout; Local merchants receive free beacons to boost Perka loyalty program.
Marketers’ use of mobile technologies does not match customer behaviors: Forrester
Too few marketers are aligning their mobile strategies to how customers are actually using smartphones today, with the failure to take corrective action likely to have significant repercussions within two to three years, according to a new report from ...
Google Inbox will spur more efficient, personal targeting of email campaigns
Google’s unveiling of its Inbox mobile application and new tools for organizing email by precise categories will further give marketers an incentive to personalize their outreach to consumers in a world where one size no longer fits all.
Lexus assists early-stage research with apps – Luxury Daily
Luxury Daily today - Lexus assists early-stage research with apps; Michael Kors sets strong precedent for China store opening: report.
Knott’s Berry Farm spooks up interest with targeted mobile Halloween ads
Historic Buena Park, CA amusement park Knott’s Berry Farm is drumming up interest for its fall transformation into Knott’s Scary Farm with an integrated mobile marketing program that has resulted in 31,013 engagements and 2,344 site visits so far.
Free apps with relevant ads curry favor with Americans: report
Americans continue to prefer free, ad-supported mobile applications to those that cost money, pointing to how app developers are struggling to build a sustainable revenue flow from apps, according to a new survey conducted by Zogby Analytics and commis...
Lexus International creates VIP screening through locked Twitter – Luxury Daily
Luxury Daily today - Lexus International creates VIP screening through locked Twitter; Mulberry provides online delivery options to pull together consumer journey.
Target scares up Halloween sales with Instagram treats – Mobile Commerce Daily
Mobile Commerce Daily - Target scares up Halloween sales with Instagram treats; Local restaurants streamline pay-at-the-table with Apple Pay.
Mobile games captivate brands as real-time optimization opportunities grow
As playing games on mobile becomes a broadly shared activity, more brands are embracing its value in engaging consumers.
Madison Avenue Heritage Week pays homage to top brands – Luxury Daily
Luxury Daily today - Madison Avenue Heritage Week pays homage to top brands; Cartier displays masculine heritage at Harrods.