Brands plan to sponsor free music streaming with video ads
Brands including Coca-Cola, Universal Pictures, Ford, and McDonald’s are introducing new video advertisements to sponsor free music streaming.
Data referencing, live updates are keys to prescriptive marketing: report
Marketers have an opportunity to turn mobile consumer data into actionable insights via prescriptive mobile marketing, according to a recent report conducted by technology optimization platform Gallop Labs.
Twitter’s Buy button unlikely to be a big revenue driver – Mobile Commerce Daily
Mobile Commerce Daily today - Twitter’s “Buy” button unlikely to be a big revenue driver; Mobile shopping officially trumps desktop: report.
Ferrari showcases early users of CarPlay system – Luxury Daily
Luxury Daily today - Ferrari showcases early users of CarPlay system; Barneys outlines multiplatform holiday campaign with Baz Luhrmann.
Apple, Facebook and carrier mobile missteps highlighted in Adobe report
Adobe reveals several interesting insights in its new Mobile Benchmark Report, including that sharing content on Facebook is down, browsing on smaller phones is shrinking, Pinterest is the most mobile social network and Wi-Fi surpasses mobile networks ...
Mulberry encourages mobile commerce with interactive quiz – Luxury Daily
Luxury Daily today - Mulberry encourages mobile commerce with interactive quiz; Fashionable wearables will attract late adopters: Gilt exec.
Fashion brands’ mobile faux pas: Unoptimized sites deter sales – Mobile Commerce Daily
Mobile Commerce Daily today - Fashion brands’ mobile faux pas: Unoptimized sites deter sales; Catalina acquires Cellfire in bet that retailers’ apps will drive digital coupons.
Hello Vino uncorks in-app tap-to-call feature
Mobile wine marketplace application Hello Vino has added an in-app call button that connects users to a live telephone operator ready to answer questions and make recommendations.
The selfie: Is it here to stay, or just a fad?
It may be regarded as a fad by some, but the selfie has very real, long-term value for marketers and smartphone makers, who are investing in selfie-friendly phones.
Apple iWatch expected to address demand for payments-enabled wearables – Mobile Commerce Daily
Mobile Commerce Daily today - Apple iWatch expected to address demand for payments-enabled wearables; Pizza Hut, 1800Flowers kick off NFL-themed promotions with Visa Checkout.