Nielsen ramps up focus on mobile
Nielsen, known for its television-ratings measurement systems, is ramping up on mobile with the expansion of two big products – TV ratings and online-ad measurement – into mobile.
How merchants tie loyalty to mobile wallets and drive results – Mobile Commerce Daily
Mobile Commerce Daily today - How merchants tie loyalty to mobile wallets and drive results; Citymeals-on-Wheels drives 300pc jump in mobile donations using responsive design.
Porsche 911 tribute app lets enthusiasts celebrate 50th anniversary – Luxury Daily
Luxury Daily today - Porsche 911 tribute app lets enthusiasts celebrate 50th anniversary; Top 10 jewelry and watch brand efforts of H1.
Mobile Minutes: Mobile retailing, Nielsen, Android Wear, 7-Eleven
Today in mobile marketing - Mobile retailing continues meteoric rise: Apple loses share to both Samsung and Amazon; Nielsen and Facebook team up to track shows watched on users’ mobile devices; Too many Android Wear apps are missing the point; 7-Eleven extends free snack offers due to app glitch.
Retail apps with store mode drive up to 5x more interactions – Mobile Commerce Daily
Mobile Commerce Daily today - Retail apps with store mode drive up to 5x more interactions; CITGO uses mobile to reward loyal customers with gifts of gas.
Aston Martin magazine connects consumers to lifestyle side of brand – Luxury Daily
Luxury Daily today - Aston Martin magazine connects consumers to lifestyle side of brand; Neiman Marcus incentivizes Middle Eastern ecommerce through Borderfree, Visa.
Mobile Minutes: Ryanair, lock screens, Samsung, Google
Today in mobile marketing - Ryanair launches mobile boarding passes; Certain mobile apps covet new real estate: the lock screen; Samsung gives its app store a makeover with a focus on Galaxy devices; Google directors wanted Page, Brin to court Facebook...
Product functionality drives mobile-ad effectiveness: report
Marketers have the opportunity to increase the effectiveness of their mobile display ads by focusing on the functional aspects of the products they are advertising, a new academic research report concludes.
Apple’s iBeacon hardware plan seen expanding retailers’ reach
Apple’s plan to develop hardware to complement its iBeacon technology could make the location-awareness technology available to a broader range of retailers, dramatically redrawing the marketing landscape.
The home advantage: Mobile’s use throughout the day grows
Marketers often think in terms of mobile being a way to reach consumers when they are on the go but as the smartphone’s importance for consumers grows, these devices are playing a bigger role throughout the day and even at home, opening up new opportunities that go beyond second-screen engagements.