The key takeaway message from Twitter’s first earnings conference call yesterday was clear: The social network wants to build a broader, more frequent user base and will invest accordingly to try to make this happen.
With the Sochi Olympics approaching, mobile sites and telecommunications providers need to be prepared for an influx of mobile traffic.
Luxury Daily today - Moda Operandi launches app to prompt fashion week mobile commerce; Apple shows fashion credibility with conversation series.
According to Fiksu’s December indices, the average cost per loyal application user saw a slight decrease of 4 cents as opposed to the usual jump around the holidays, suggesting marketers are getting smarter about how they spend their acquisition dollars.
A recent Mobile Marketer story about responsive Web design and responsive delivery touched a nerve with readers and also revealed some confusion over what exactly the term “responsive” means as it applies to the delivery of Web content on mobile devices.
Today in mobile marketing - FCC chief tells Sprint chair he is skeptical on T-Mobile deal; Microsoft CEO Nadella's top challenge: Figuring out mobile; Twitter rolls out mobile app-inspired Web site redesign to all users; Lenovo shares continue to sink ...
Luxury Daily today - Harrods touts dining experiences with #TwentyAteDays countdown; 80pc of Shanghai consumers made a luxury purchase within the last year: study
Aqua America has launched its first mobile Web application to make it easy for customers to access tips about how to conserve water.
Orange Leaf Frozen Yogurt is running a sweepstakes to launch a new product that also aims to increase email opt-ins for the brand.
While brands such as Mars and Procter & Gamble nailed creating mobile-specific social content in real-time during Sunday’s Super Bowl game, incorporating the medium into the $4 million TV ad continued to be a massive missed opportunity.