While brands such as Mars and Procter & Gamble nailed creating mobile-specific social content in real-time during Sunday’s Super Bowl game, incorporating the medium into the $4 million TV ad continued to be a massive missed opportunity.
Mobile wins for Super Bowl XLVIII social engagement, takes backseat in TV ads
By Mobile Marketer Marketing Sectors Feed|
2014-02-03T19:00:00-05:00
February 3rd, 2014|Mobile|Comments Off on Mobile wins for Super Bowl XLVIII social engagement, takes backseat in TV ads
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