Digging deeper into understanding what consumers feel and care about during the mobile purchase cycle is crucial in developing mobile user experiences, according to a report from Plastic Mobile.
Luxury Daily today - Rolls-Royce celebrates color via Instagram to popularize bespoke services; Burberry reinvigorates microsite for the holidays to expand reach.
Procter & Gamble’s Crest and Oral-B brands are rewarding parents who prompt children to brush their teeth with mobile offers in exchange for using an application.
Mobile Marketer is inviting nominations for the Mobile Marketer Awards, the most prestigious recognition honoring outstanding mobile advertising, marketing and media work in 2013 by brands, retailers, marketers, agencies and publishers.
Luxury Daily today - Four Seasons continues to outpace competitors with early adoption of Pinterest places; LVMH creates $400K design prize to discover young talent.
Mobile-savvy consumers downloaded fewer applications and spent less on apps and downloadable content in 2013 than the year before, according to a new report by Deloitte.
The launch of the Apple Store iPad application this week cracks the code on how to build compelling iPad apps that more fully take advantage of the device's features while driving interaction and sales.
Today in mobile marketing - Google’s new Android app delivers all your news in one place; Yahoo now has 400 million monthly mobile users, Marissa Mayer says; Brace yourself for a mobile acquisition feeding frenzy; You won't believe what mobile game developers are doing now to monetize their games.
Luxury Daily today - Piaget introduces innovative watch movement via mobile app; London’s Sloane Street puts five-year plan into gear for luxury retail dominance.
Walgreens is rolling out a nationwide program to integrate its brand into the iTriage mobile application as the company looks for new ways to streamline clinic appointments.