Only 3 percent of businesses currently use beacons, and another 11 percent are testing it, while next-generation Wi-Fi is expected to reach 90 percent penetration over the next few years, according to a new report from Forrester Research.
Only 3 percent of businesses currently use beacons, and another 11 percent are testing it, while next-generation Wi-Fi is expected to reach 90 percent penetration over the next few years, according to a new report from Forrester Research.
Today in mobile marketing - Apple iPhone 7 Plus rumors: Everything we know so far; Facebook pushes mobile users to Messenger app; Cadillac bets on virtual dealerships; American Airlines thinks it found faster in-flight Internet.
Today in mobile marketing - Apple iPhone 7 Plus rumors: Everything we know so far; Facebook pushes mobile users to Messenger app; Cadillac bets on virtual dealerships; American Airlines thinks it found faster in-flight Internet.
Today in mobile marketing - Apple iPhone 7 Plus rumors: Everything we know so far; Facebook pushes mobile users to Messenger app; Cadillac bets on virtual dealerships; American Airlines thinks it found faster in-flight Internet.
The Weather Company is injecting artificial intelligence into a consumer-facing facet of advertising by enabling marketers including Unilever and Campbell Soup Company to leverage its dynamic Watson Ads unit, which lets users ask questions about the pr...
The Weather Company is injecting artificial intelligence into a consumer-facing facet of advertising by enabling marketers including Unilever and Campbell Soup Company to leverage its dynamic Watson Ads unit, which lets users ask questions about the pr...
Microsoft and Best Buy are partnering for a campaign to spread promotion of the benefits of Microsoft Office through a user-generated campaign that tries to maintain control and prevent rogue content from being distributed.
Microsoft and Best Buy are partnering for a campaign to spread promotion of the benefits of Microsoft Office through a user-generated campaign that tries to maintain control and prevent rogue content from being distributed.
With Google’s announcement yesterday of an Android virtual reality platform called Daydream, a new headset for smartphones and applications in the works from a number of big brands, the company hopes to unlock consumer adoption and new marketing opportunities for virtual reality.