Today in mobile marketing - Facebook is testing a voice-to-text feature for its Messenger app; Yahoo’s mobile sales now make up 20 percent of total revenue; TripAdvisor mobile strategy: Forget ads on those tiny screens, instead optimize for clicks and commissions; First medical app system to monitor glucose cleared in U.S.
Facebook, benefiting from its fourth-quarter rollout of Local Awareness Ads, is poised to make deep cuts into Google’s territory as advertisers continue to shift advertising spending to digital from traditional outlets and Facebook’s user base continues to climb.
Today in mobile marketing - Facebook denies ‘lizard squad’ hacking claim; Twitter can help to predict heart disease; Lyft is completely overhauling its look, starting with its fuzzy pink mustaches; Why apps for messaging are trending.
While the iPhone 6 is a success, driving record quarterly sales for Apple, the company will find itself increasingly challenged to hold onto market share as the number of connected devices continues to proliferate.
Today in mobile marketing - Cablevision to introduce Wi-Fi-based phone plan; Apple vs Android war escalates with crippled Nexus 6 blame game; Use of mobile ‘supercookies’ is seen as a threat to privacy; What Google's wireless plans mean for Verizon, AT&T and you.
Today in mobile marketing - Apple's iOS 8 crisis continues with controversial new bug; Tumblr taps its community to work with advertisers; How Kik plans to steal Snapchat's teen hearts; In-flight retailer SkyMall files for Chapter 11 bankruptcy protect...
Today in mobile marketing - Google to sell wireless service in deals with Sprint, T-Mobile; LG to launch curved G Flex 2 smartphone next week; Samsung drops Qualcomm chip from next Galaxy smartphone; Microsoft launches its own 4K display made for Windo...
Today in mobile marketing - Facebook report says it adds more than $200 billion to global economy; Turkey threatens to ban Twitter (again); 'Tinder for fashion' app Grabble targets 1m users as ecommerce moves to mobile; Charlie Hebdo launches app versi...
Twitter’s acquisition of Indian mobile marketing startup ZipDial reflects its desire to branch out to international offline users and venture into a new form of mobile advertising based on consumers making missed calls to companies.
NEW YORK – Marketing executives at Mobile Marketer’s FirstLook: Strategy 2015 conference agreed that turning to A/B testing to garner potential customer feedback is a sound choice in determining whether to invest more heavily in a mobile application or mobile Web site.