Pandora Internet Radio, the music-streaming and automated music-recommendation service, is seeking to meet the challenge of monetizing mobile with major media companies and big-name brands while claiming to be a positive influence on advertisers.
Mobile Commerce Daily today - Walgreens extends mobile pharmacy leadership with WebMD partnership; Discover bumps up mobile offers for holiday shoppers.
NEW YORK - A projected surge in global mobile advertising spending that is well above previous estimates will challenge marketers to look for missed opportunities, according to participants at the Mobile Marketing Association’s SM2 Innovation Summit.
Today in mobile marketing - Pinterest goes commerce: Pin, click, buy; Instagram reportedly blocked in China amid Hong Kong protests; AT&T doubles data on high-end plans, starting at 15GB tier; Ello offers no-ads alternative to social network Facebook.
MapQuest is targeting working individuals and commuters with its new Commute application, designed to simplify consumers’ daily drives and offer more navigation convenience.
Today in mobile marketing - Apple pulls iOS 8 software update after iPhone problems; Exclusive: EU regulators to approve Facebook's $19 billion bid for WhatsApp; Apple, Twitter bet on twenty-somethings' billion dollar company; Apple Watch mashups hint ...
Showtime has partnered with Immersion Corporation to use its haptic technology in mobile ads, with the goal of increasing viewer engagement and retention.
Betty Crocker, a leading cooking and recipe brand, has revamped its digital cookbook application with new features to help fans stir up more recipes with the touch of their fingertips.
A new ad campaign from software company NetSuite focuses on mobile's role in intraoffice communications as part of a push to encourage businesses to invest in cloud-based systems to maximize business models and take advantage of the newest software.
Today in mobile marketing - How to master mobile advertising; Months after buying beats, Apple’s plans for its music service remain unclear; Google eases up on requiring Google+ during account sign-ups; New smartphone app gives sight to the blind.