Mobile Marketer Software and technology Sectors Feed

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So far Mobile Marketer Software and technology Sectors Feed has created 524 blog entries.

Dropping Motorola frees up Google to fix mobile monetization, manufacturer relationships

By | January 30th, 2014|Mobile|

By giving Motorola the boot this week, Google eliminated a big distraction, freeing it up to repair relationships in the Android ecosystem and redouble efforts on the mobile advertising front, where cost per clicks continue to decline and Facebook pres...

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Apple’s efforts to boost iPhone meet with mixed results

By | January 27th, 2014|Mobile|

Despite Apple selling 51 million iPhones - a new quarterly record - during the last three months of 2013, the company’s share of the overall smartphone market is declining, suggesting it needs to tinker more aggressively with the design and positioning of its signature device.

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Google’s Nest deal pushes mobile as remote control for everyday life

By | January 14th, 2014|Mobile|

Google’s proposed acquisition of Nest Labs for $3.2 billion is reflective of how the definition of mobile is changing as operating systems originally built for smartphones and tablets increasingly integrate wearables, connected cars, smart appliances and other hardware into their services.

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Location-shifting technology has potential to muffle marketers’ geotargeting efforts

By | January 12th, 2014|Mobile|

Dating application SinglesAroundMe has a patent pending for a location-shifting technology intended to help developers ease privacy concerns for consumers that has the potential to significantly change how marketers geotarget on mobile.

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