Underscoring the growing opportunity for brands to reach tablet users, 56 percent of North American consumers said they are more apt to respond to a tablet ad than a laptop or desktop ad, according to a new report from Adroit.
Apple continues to cast around for a meaningful mobile advertising strategy, with recent reports suggesting it will give up some of its tightly-held control over the iOS ecosystem by introducing a real-time bidding platform while also pushing iTunes Ra...
Microsoft showed some grit in the third quarter of 2013, greatly increasing its market share, while the Windows Phone platform finally got a long awaited Instagram app.
The Field Museum of Chicago's recent mobile campaign generated higher-than-average NFC and QR code interactions.
Apple's 12 Days of Gifts free application may come with a hidden price - interactivity.
The iPad Air hit the shelves on Nov. 1 and already it is experiencing a strong reception, outpacing adoption rates for previous iPads, according to new data from Fiksu.
The iPad Air hit the shelves on Nov. 1 and already it is experiencing a strong reception, outpacing adoption rates for previous iPads, according to new data from Fiksu.
Consumers are still hungry for applications and mobile content as evidenced by the quick growth in the developer community in the past 18 months, according to new research from Flurry.
Consumers are still hungry for applications and mobile content as evidenced by the quick growth in the developer community in the past 18 months, according to new research from Flurry.
While Apple is selling more iPhones, the average selling price is on the decline, raising the question of how well its strategy to extend reach into lower-priced segments is working.