Today in mobile marketing – Say goodbye to the password; Google acquires mobile contact sharing app Bump; HTC confirms layoffs in Bellevue; BlackBerry bidders may want to carve up business - sources.
Perhaps the most exciting news to come out of Apple’s new iPhone introduction yesterday was a built-in fingerprint scanner. However, overall the iPhone 5C and 5S launches lacked the kind of breakthrough news needed to pull Apple out of its current slump.
Tesco and 7-Eleven are the latest retailers hoping to find success with mobile devices bearing their brand even as others have tried and failed with similar strategies.
With BlackBerry’s fortunes continuing to erode, the company is exploring a possible sale or strategic partnership. One possible alternative is an exit from the smartphone market, so it can rebuild around BlackBerry Messenger.