The number of smartphone users worldwide will surpass 2 billion in 2016, according to new figures from eMarketer—after nearly getting there in 2015. Next year, there will be over 1.91 billion smartphone users across the globe, a figure that will ...
A slew of advertising forecasts for the next few years were released this week, and all of them basically say the same thing, writes Bill Cromwell. Next year ad spending will be solid. Digital will get a bigger chunk of spending. Print is in a deep hur...
As more retailers around the globe deploy beacons, we end up with a network of physical places, each with its own digital bookmark. Knowing this digital footprint of locations empowers publishers to understand how an opted-in audience navigates through...
Just 10% of The New York Times digital advertising revenue was from mobile ads in the third quarter, but more than half its digital traffic came through mobile devices. Although mobile ad revenue is "growing rapidly," this gap represents a "significant...
IBM’s analysis of data found that 41% of Cyber Monday online retail traffic in the U.S. came from smartphones and tablets, compared with 30.1% in 2013. Mobile boosted its sales share by 27.6% year over year to 22% while overall Cyber Monday onlin...
MediaVest, an influential media-buying agency with clients including Coca-Cola, has told at least eight publishers that it will no longer count iPad and other tablet circulation toward their magazines' circulation guarantees, people familiar with the s...
Mobile internet is all about big numbers. Revenue will more than triple to $700 billion by 2017, there was over $19 billion invested and $94 billion exits in the last 12 months, average sector returns were up to 15.6x all of the money invested over the...
Apple ranked as the top smartphone manufacturer with 41.9% OEM market share, while Google Android led as the #1 smartphone platform with 52.3% platform market share in October 2014 data released last week by comScore. Facebook ranked as the top individ...
Many publishers have developed mobile apps that deliver a better user experience than their mobile Web sites. Getting people to use your app instead of your mobile Web site can increase user engagement with your publication. Padraic Woods, Mobile Devel...
Beacon technology has advanced to allow third-party apps into the ecosystem, and some couponing apps have already taken advantage of that development. This same door is now open for publishers, writes Michael Depp, and publishers need only look at thei...