Just 10% of The New York Times digital advertising revenue was from mobile ads in the third quarter, but more than half its digital traffic came through mobile devices. Although mobile ad revenue is “growing rapidly,” this gap represents a “significant delta,” Mark Thompson, president and CEO of The New York Times Co., said at the UBS Global Media and Communications Conference in New York yesterday. Michael Sebastian reports Thompson said the Times is looking at native advertising, sponsorships and video to wring more money from readers coming to the Times on their mobile phones.