Land Rover North America was one of the first brands to leverage streaming service Pandora’s Sponsored Listening advertising feature, which saw lifts of 30 percent for purchase intent and 12 percent for brand awareness during the testing period.
Brands see 30pc lift in purchase intent with Sponsored Listening on Pandora
By Mobile Marketer Marketing Sectors Feed|
2015-07-27T20:00:00-04:00
July 27th, 2015|Mobile|Comments Off on Brands see 30pc lift in purchase intent with Sponsored Listening on Pandora
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