The rise of location and sophisticated data may be just what brands need to justify click-to-call mobile ads that continue to promise marketers the ability to link ads with real-world sales, but fail to deliver.
Can location data solve click-to-call’s attribution problem?
By Mobile Marketer Marketing Sectors Feed|
2014-04-14T20:00:00-04:00
April 14th, 2014|Mobile|Comments Off on Can location data solve click-to-call’s attribution problem?
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