Today in mobile marketing – Facebook's mobile ad dominance squeezes start-ups; Everyone wants to make smart rings – but no one knows what for; Apple Watch can now summon a Tesla; Amazon adds booze to same-day delivery service.
Mobile Commerce Daily today - Visa’s open APIs signal battle against Silicon Valley payment platforms; How the Super Bowl gave retailers a mobile-enabled sales touchdown.
Twitter’s $1 million price tag for branded emojis during the Super Bowl suggests takers such as Anheuser-Busch and PepsiCo see significant value in the still-new marketing tactic, but others should get a handle on measurement before diving in.
Ari Levy writes Facebook's auction-based system is sending prices soaring for the many smaller brands that, in recent years, counted on Facebook to develop a loyal following. With limited budgets, start-ups like mobile ticket retailer SeatGeek and o...
Mobile Commerce Daily today - Android Pay, Apple Pay reach parity as mobile pay adoption grows: report; Subway unwraps Wi-Fi loyalty program to perfect millennial targeting tactics.
Luxury Daily - Affiliate marketing offers alternative to crowded content marketplace: Forrester; Inside Chanel video details 130-hour haute couture process.
Today in mobile marketing – Super Bowl tests Twitter's dominance in ads paired with live TV; Fashion industry scrambles to find a use for Snapchat; AI is transforming Google search. The rest of the Web is next; IPhone 7 leak reveals significant design changes.