What to expect in mobile payments in 2016 – Mobile Commerce Daily
Mobile Commerce Daily today - What to expect in mobile payments in 2016; Sephora taps in-app messages to reward users in post-holiday slump.
Mobile Programmatic: Concern About Fraud
Just because mobile programmatic is popular does not mean ad fraud is not a concern. eMarketer writes more than a third of mobile programmatic impressions is at risk of fraud, according to 2015 research.
Dorchester motivates post-holiday bookings via reimagined carol – Luxury Daily
Luxury Daily today - Dorchester motivates post-holiday bookings via reimagined carol; Porter is Luxury Daily’s 2015 Luxury Publisher of the Year.
Amazon and Spotify battle for Beatles fans with playlist promotion – Mobile Commerce Daily
Mobile Commerce Daily today - Amazon and Spotify battle for Beatles fans with playlist promotion; Target spotlights aisle-specific mobile coupons via in-store signage.
Mobile Minutes: US banks and mobile; Facebook for the blind; LeBron James in virtual reality; Medical apps
Today in mobile marketing - Can US retail banks survive the mobile revolution?; Facebook works to improve social media for the blind; Watch LeBron James train (in virtual reality); Faster medical attention with app.
Why messaging apps saw the biggest mobile wins in 2015
While innovations such as digital payments and new social media networks gained plenty of traction this year, messaging applications were the real winners in mobile, thanks to adaptability that yielded features such as money transfers and ordering Uber...
Smartphones Drive Rise In Mobile Video Use
Mobile video viewing is growing as a share of all digital video viewing. eMarketer reports the overall mobile share of online video starts continues to grow in large part due to the increase of smartphone viewing. In Q3 2015, the share of smartphone di...
2015: Year Media Started Doubting The Web
In 2015, publishers cautiously sought to find out whether ceding some control to platforms like Facebook and Apple News could yield a beneficial symbiosis. Julia Greenberg writes that in 2016, we’ll find out whether moving beyond the ...
A Dozen Hard Truths About Mobile Media
Cory Bergman writes that these are going to sting a bit, so it's best to prep yourself before reading. Hard truths like mobile disruption getting worse and that everyone is a frenemy, after all, can be tough to take.