In the latest example of how marketers are trying to find the best way to support customer service via mobile, Apple is reportedly working on an application that would bring its renowned Genius Bar experience to users.
New research from Skyhook Wireless shows that U.S. mobile app users are more likely to activate their location data for weather apps than anything else, but even when location-sharing has an obvious value, 35% of users won't do it.
A new communications trend from Hotwire says that in 2016, websites will continue to lose their traffic and marketing prowess to mobile. Focusing more on mobile users' location will also be of increasing importance to marketers, while virtual reality w...
Hilary Milnes surveys the ways that major retailers are using mobile this holiday season to boost sales. Facebook has branded filters on Snapchat, J. Crew is turning gift suggestions into buyable ads on Facebook and Instagram and Walmart is letting use...
Facebook is laying track to bring Instant Articles to Asia, hiring for key positions to work with publishers there, report Newly Purnell and Deepa Seetharaman. India, Vietnam and Thailand are particularly populous and strong growth markets for the plat...
Accelerated Mobile Pages, Google's entry into the distributed content game, will hit the market at an unspecified date "early next year," reports Mark Bergen from a blog post by the company. The New York Times, The Washington Post and BBC are among the...
Ken Doctor considers new research from comScore looking at how and where we use our thumbs when performing tasks on our smartphones. Thumb-heavy users, as opposed to two-handers, skew young -- 18-34-years-old. And it's not just youth behind their thumb...
Today in mobile marketing - LG joins Apple, Google in creating its own mobile payment system; SeatGeek rolls out mobile app to challenge StubHub, Live Nation; Facebook is making it easier to donate to charity; News app Nuzzel tries to appeal to everyon...