Tiffany strengthens engagement ring app through social updates – Luxury Daily
Luxury Daily today - Tiffany strengthens engagement ring app through social updates; Cartier explores Panthère savoir-faire in book, Harrods events.
Mobile Minutes: Apple Music; Smartphone use in Britain; Tablets’ woes; HTC sales plunge
Today in mobile marketing – Apple Music hooks 11 million trial members, App Store has record July; Smartphones finally more popular than PCs in the UK, thanks to selfies, 4G; Tablet computers have a big problem; HTC expects loss five times wider than estimates as sales plunge.
Adidas laces up mobile fitness push with Runtastic acquisition
Adidas is widening its mobile scope by adding the Runtastic application to its repertoire, a move that will likely put it in competition with Nike in the GPS fitness tracking sector.
Mobile marketers consider vertical video and its challenges
Videos in a vertical aspect ratio are becoming a common sight on mobile due to new social platforms in this format such as Snapchat, Periscope, Meerkat and Facebook, and marketers should learn to adapt to the upright content within their omnichannel ap...
Weather Tech: Mobile With A Chance of AR
For broadcasters, the big payoff from mobile and social media comes when viewers tune in to watch the local weathercast. When they do, they’ll find several new presentation and forecasting tools that make weather on the big screen even more accur...
Target innovates in-store beacon marketing with newsfeed-like content stream – Mobile Commerce Daily
Mobile Commerce Daily today - Target innovates in-store beacon marketing with newsfeed-like content stream; Outback Steakhouse fires up app with wait list, payments features.
Ferragamo takes off with jet set pre-fall social campaign – Luxury Daily
Luxury Daily today - Ferragamo takes off with jet set pre-fall social campaign; Chinese counterfeiting continues to thrive despite resistance.
Mobile Minutes: IBM helps Apple; Food’s tech upgrade; Windows 10; GE’s app store
Today in mobile marketing – IBM, Apple’s rival-turned-partner, plans to help other companies adopt Macs; Food on the move: Delivery services get a tech-powered upgrade; Windows 10 Mobile needs more apps to be worthy; G.E. plans app store for gears of industry.
Best Buy, Taco Bell prove YouTube stars’ cachet among millennials
Brands such as Best Buy and Taco Bell are tapping YouTube celebrities to appear in their social media and mobile video advertisements, finding lucrative marketing potential with younger consumers and the back-to-school season.