Mobile Commerce Daily today - Chipotle says mobile payments, not loyalty, will drive customer insights; Infiniti personalizes car buying via app bridging dealership, online experiences.
Luxury Daily today - Estée Lauder prompts cosmetic counter trials through UGC campaign; Luxury’s slowed growth forecast: How brands can come out on top.
Today in mobile marketing – Cord cutting isn't killing Comcast; Walmart buying remaining stake in China's Yihaodian; What we know about Apple Watch sales…so far; Qualcomm slashes jobs and costs, says may split itself up.
Marketers have been slow to embrace in-app messaging for fear of creating a spam-like experience and because of the priority put on drawing in new users, potentially missing out on a key strategy for boosting and maintaining engagement as a result.
Mobile Commerce Daily today - Starbucks boosts mobile loyalty program with New York Times content; Apple Store’s mobile traffic equals desktop for the first time.
Luxury Daily today - McLaren holds golden boot social contest to fete partnership; Top 10 luxury apparel and accessories efforts of H1.
Today in mobile marketing – Apple sells 4 million Watches: Study; McDonald’s falls behind competitors in app wars; Google Maps’ new timeline is a walk down memory lane; Yahoo's mixed results reflect costs of attracting new users.
The impending arrival of iOS 9 is signaling brands to think ahead and develop strategies in line with the most significant new features for marketers, such as notification centers within applications and a new search API.
Mobile Commerce Daily today - Retailers opt for simple implementation over truly customized mobile Web experiences: report; EBay acquires mobile app Twice to attract more sellers.
Luxury Daily today - Bulgari protects consumer data with “wrist-vault” timepiece; Top 10 luxury retail efforts of H1.