Today in mobile marketing - Twitter finally rolls out auto-play video; Deutsche Telekom talks to Comcast about T-Mobile US sale: Manager Magazin; Why the Bitcoin blockchain could make gift cards, a consumer favorite, even more beloved; How FitBit can a...
Mobile Commerce Daily today - Panera exec: Personalization, loyalty paramount to new mobile initiatives; Petco bites into on-demand delivery to satisfy mobile consumers.
Luxury Daily today - Mobile engagement is about more than pushing products: report; Asia Pacific wealth to overtake North American prosperity by 2016: report.
NEW YORK – A Thunderhead executive at CXNYC 2015 cautioned marketers to listen to what their customers’ demands are, as social media enables a new layer of transparency to highlight complaints.
Twitter’s next CEO must increase the microblogging site’s ability to provide advertisers with consumer data, not only to remain competitive in a crowded field but to win back advertisers turned off by the site’s mobile engagement challenges.
Montreal’s La Presse spent $36 million building a tablet app that it sees as its path to future sustainability as a mass medium. Paying for it required the help of its powerful labor union, whose concessions were translated into a deep reinvestme...
Joanna Stern writes that with the bevy of distractions that make up our unending social media, email and news feeds, our brains have been rewired to consume short bursts of information, not lengthy articles or any video longer than 30 seconds. She su...
Today in mobile marketing - First look: Facebook's new photo-sharing app Moments; Apple to pay common royalty rates for music service; No smartphone? Now you can hail an Uber via text message; Mobli takes on Internet giants with event-based photo and v...
NEW YORK – A Lithium executive said at CXNYC 2015 that brands such as Sky, AT&T and Barclays are models for how to leverage social emotionally in a world where they can no longer control the customer experience.
Mobile Commerce Daily today - Starbucks raises the stakes on mobile ordering with significant expansion; QVC execs: Second-screen experiences drive engagement, conversion rates.