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La Presse: Inside the $36M Bet Designed to Transform Newspaper Publishing

By | June 15th, 2015|Mobile|

Montreal’s La Presse has broken away from the newspaper pack in charting a course for its future, investing $36 million on a tablet app that it has positioned as its primary product and, ultimately, its main source of revenue. In part one of a fi...

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Mobile Minutes: BlackBerry’s Android software; Microsoft’s giant tablet; Vietnam’s mobile upswing; Facebook eyes Oculus

By | June 14th, 2015|Mobile|

Today in mobile marketing - Exclusive: BlackBerry may put Android system on new device: sources; This is Microsoft's giant, $20,000 tablet; Vietnam’s mobile revolution catapults millions into the digital age; Facebook sees its future in the Oculus Touch controller.

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Fueled exec: Engaging millennials a challenge but authenticity is vital

By | June 14th, 2015|Mobile|

NEW YORK – A Fueled executive at the Global Mobile Internet Conference New York 2015 explained that while it is difficult to track what engages millennials, it is important to start with authenticity, due to the evolution brought on by mobile and social media.

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