Montreal’s La Presse has broken away from the newspaper pack in charting a course for its future, investing $36 million on a tablet app that it has positioned as its primary product and, ultimately, its main source of revenue. In part one of a five-part Digital Deep Dive, NetNewsCheck Editor Michael Depp explores the iconoclastic vision of Guy Crevier, its publisher, and the remarkable engagement and revenue results the app has achieved in its first two years on the market.