Microsoft touts retailing image with traffic-driving mobile campaign
Microsoft is leveraging the power of mobile to drive traffic to its retail stores and bolster its image as a retail brand as well as a software maker.
Mobile Minutes: Uber’s helicopter rides; Ad blocking on iOS9; Line’s streaming service; Jawbone vs. Fitbit
Today in mobile marketing - Uber offers helicopter rides to Bonnaroo for $1,500; Ad blocking could be coming to Apple’s mobile browser; Japan messaging app Line launches music streaming business; Jawbone files 2nd lawsuit against rival Fitbit.
Citi exec: Wearables’ success depends on simpler, faster experiences – Mobile Commerce Daily
Mobile Commerce Daily today - Citi exec: Wearables' success depends on simpler, faster experiences; Boxed Wholesale CEO says mobile made brand’s success possible.
Chloé vets handbag design with consumer persona in mobile ad – Luxury Daily
Luxury Daily today - Chloé vets handbag design with consumer persona in mobile ad; Real-time strategies essential element of retail rehaul: report.
FedEx’s Fast Talker remains relevant in era of instant gratification
Mobile-savvy consumers’ desire for speed and convenience makes FedEx’s iconic Fast Talker campaign from the early 1980s relevant today with a few tweaks, even if the demand for overnight delivery has waned.
More Apps, But Less Time Spent On Them
Joe Mandese reports that in a pattern that seems to be following the fragmentation of other media, Nielsen this morning released a report showing that while the number of apps available continues to rise, the number of apps actually used has remained f...
Pandora CRO: 8 Secs Is Video Sweet Spot
John Trimble said he thinks eight-second promos could be mobile video's silver bullet. Lauren Johnson reports that Trimble sees an eight-second ad is a nice balance between the length of a six-second Vine and a 10-second video.
Pros Offer New Approaches To Digital Video
The one constant across some of the most popular platforms -- Facebook, Instagram, Snapchat, and Vine -- is the growing consumption of video on mobile. Garrett Goodman reports that, in turn, publishers need a new approach to video -- one that caters to...
Safari Ad Block A Blow For Mobile Advertising
Think making money on mobile advertising is hard now? Joshua Benton reports that it's going to be much more difficult when a significant share of your audience is blocking all your ads — all with a simple download from the App Store.
Forrester analyst: Customer loyalty is dead but still vital for retailers – Mobile Commerce Daily
Mobile Commerce Daily today - Forrester analyst: Customer loyalty is dead but still vital for retailers; Q&A: How Domino’s Tweet to Order, virtual assistant drive mobile sales.