Mobile Commerce Daily today - Old Navy matches flip-flops to emoji use in summer promotion; Chipotle continues winning streak of text-to-win campaigns with MLS partnership.
Luxury Daily today - 42pc of consumers have never shopped on mobile: report; Luxury is now entering a “decade of change,” says Deloitte exec.
While marketers and developers have quickly embraced the Apple Watch, early user testing points to several challenges, something Apple is expected to address with the release of new tools at its Worldwide Developers Conference today.
Today in mobile marketing - Facebook Lite app launched to tap emerging markets; Watchmakers race Apple to introduce smartwatches in Switzerland; New Line app enables group conversation for 200 people; Can women's wearables do more than look pretty?
Mobile Commerce Daily today - Shoppable YouTube videos blend mobile inspiration, mcommerce for Williams-Sonoma; Sam’s Club pilots mobile check-in as it revamps Club Pickup.
Luxury Daily today - Burberry prompts Father’s Day gifting via mobile ad; Retail’s future will be defined by memories, creation centers and city-based markets: FIT.
Today in mobile marketing - Apple's success with iPhones in China fuels local appetite for apps; T-Mobile and Dish Network in talks to merge; Fitbit leads the way but Xiaomi threat looms large; IOS9 expected to be smaller and more efficient.
In the U.S., spending on mobile video advertising will grow more than 70% to reach $2.62 billion in 2015—over one-third of the estimated $7.77 billion to be spent on digital video ads. But a new eMarketer report shows it still underperforms as a ...
Two years ago, Montreal’s La Presse invested $36 million in a carefully researched and highly tested tablet app designed to command print-sized ad rates and long, newspaper-like browsing and engagement. How are they doing? The week...