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NYT Now App Revamping, Becoming Free

By | April 2nd, 2015|Mobile|

NYT Now, The New York Times' troubled, slimmed down news app, will get an overhaul to its functionality and become free to users, Joe Pompeo reports. The Times' main news app will get "a more vibrant look and feel" itself in the coming weeks, though us...

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Mobile Minutes: WhatsApp’s voice calling; Apple Pay’s hurdles; Facebook’s scrapbook feature; Do-it-all messaging apps

By | April 1st, 2015|Mobile|

Today in mobile marketing - WhatsApp for Android now offers voice calling to all users; Apple Pay running into hurdles at checkout counter, survey finds; Facebook launches a new scrapbook feature to keep photos of your children organized; Messaging app...

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Why brands should roll out promoted hashtags with organic twists

By | April 1st, 2015|Mobile|

As large and small brands alike fight for domination of social media applications such as Twitter, marketers should focus on dispersing new content via promoted hashtags that feature organic messages and authentic consumer reactions to keep buzz trendi...

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