Digital channels influenced $1.5T in-store sales in 2014: report – Luxury Daily
Luxury Daily today - Digital channels influenced $1.5T in-store sales in 2014: report; Brands must accommodate drastic shifts in retail landscape.
Victor brings charter service to consumer fingertips with app – Luxury Daily
Luxury Daily today - Victor brings charter service to consumer fingertips with app; Amazon rumored to be purchasing Richemont-owned Net-A-Porter.
Jack in the Box turns live event into mobile coupon for enduring power – Mobile Commerce Daily
Mobile Commerce Daily today - Jack in the Box turns live event into mobile coupon for enduring power; Everlane, Zulily embrace Facebook Messenger for customer service.
Mobile Minutes: T-Mobile’s Galaxy S6 offer; Twitter’s Periscope app; Prime Now in Dallas; China’s iPhone trade-ins
Today in mobile marketing - T-Mobile offers one free year of Netflix for buying a Samsung Galaxy S6; Twitter’s Periscope app lets you livestream your world; Amazon expands Prime Now service to Dallas; Apple plans China iPhone trade-in program with Foxconn.
Brands on Waze see average 53pc increase in traffic to locations
Brands such as Wells Fargo and Dunkin’ Donuts are discovering that users of navigational application Waze are more likely to drive to a retail location after seeing associated Pins or Takeovers.
Facebook Launches Mobile Ad Exchange
Facebook has expanded the capacities of LiveRail, its video ad server, to display mobile ads, enabling publishers to now sell both video and display ads on their mobile apps. Kurt Wagner reports the improvements also mean LiveRail will use its anonymiz...
Facebook Launches Mobile Ad Exchange
Facebook has expanded the capacities of LiveRail, its video ad server, to display mobile ads, enabling publishers to now sell both video and display ads on their mobile apps. Kurt Wagner reports the improvements also mean LiveRail will use its anonymiz...
Facebook broadens Messenger’s reach to promote shopper convenience, publisher monetization
Facebook’s positioning of its Messenger application as a platform focused on content aims to offer both a seamless journey for consumers and new monetization capabilities for publishers as the social media giant increasingly takes on the look of an all-encompassing mobile hub.