Mobile advertising is growing at a "shockingly fast pace," reports Bill Cromwell, who says it will make up nearly half of all digital spending this year (from 25% in 2014), and by 2019 accounting for 72% of digital spending. It will also comprise 28% o...
Today in mobile marketing - Microsoft CEO Nadella partners with his enemy's enemy; Coca-Cola looks to secure edge for age of cloud, mobility; Twitch continues move into music with Ultra festival deal; Hulu's ex-CEO starts paid video site for YouTube st...
Luxury Daily today - Opulent Jewelers makes consignment "a snap" with mobile app; Lagerfeld’s Choupette leads trend as pets become brand representatives.
Mobile Commerce Daily today - Carl’s Jr. spices up burger sales with mobile-driven takedown contest; Kroger’s app upgrades shopping list for enhanced planning, shopping experiences.
Luxury Daily today - Jenn-Air uses Architectural Digest ads to further home show efforts; Combat post-recession luxury drought by understanding careful consumers: report.
Mobile Commerce Daily today - Burger King unwraps emoji keyboard for Chicken Fries return; Wells Fargo’s mobile banking app says hola to Spanish customers.
Today in mobile marketing - Uber sells stake to India’s Times Group in marketing deal; Survey: BofA customers most open to paying for mobile banking; Report: Revamped Apple TV arriving this summer; Maker of controversial Yik Yak app responds to critics.
The upcoming launch of the Apple Watch has prompted many technology and accessories companies to get in on the wearables game, which means retailers need to get a head-start on how to navigate the new social world.
Game of Thrones, the first of HBO's series to launch on the standalone streaming service HBO Now, will see its red carpet premiere streamed live on Facebook as the producers of television programming increasingly turn to social media to reach new viewe...
Alastair Reid reports that a standout app from Berlin's Media Hack Day yesterday was Mydio, a personalized radio app that lets users "select the news topics they want to hear, connect their Spotify account and designate the music-to-news ratio to liste...