Instagram acts as moisturizer to preserve Facebook’s appeal: L2 – Luxury Daily
Luxury Daily today - Instagram acts as moisturizer to preserve Facebook's appeal: L2; Snapchat enables intimate storytelling during fashion month.
How to build a notification strategy for Apple Watch, Android Wear
One of the big opportunities for brands on smartwatches is likely to be notifications, but the killer application that can drive mass adoption is yet to be built.
Olshan partner: Build privacy considerations into apps from the outset
NEW YORK – An attorney from Olshan Frome Wolosky at the sixth annual Mobile Marketing Day said marketers should build privacy considerations into mobile applications from the get-go, thinking about how privacy is going to play when the app is launched, as people use it and interact with other third-party apps as well as how technology might evolve.
mCordis exec says connectivity is becoming top motivational need
NEW YORK – An mCordis executive at the sixth annual Mobile Marketing Day conference predicted that connectivity is becoming a top need for motivating consumers, proving that marketers must leverage mobile to drive purchase behavior and send influencing messages.
Brands must incorporate click-to-call functions on mobile, says Marchex exec
NEW YORK – A Marchex executive at the sixth annual Mobile Marketing Day cautioned brands to make sure that their mobile applications and sites offer click-to-call functions so that consumers can easily receive immediate assistance without disrupti...
Mobile Minutes: Apple and competitors’ wearables; Alibaba invests in Snapchat; PlayStation Mobile; Samsung Gear apps
Today in mobile marketing - Apple expels more wearables from store to make room for Apple Watch next month; Snapchat is raising money from Alibaba at a $15 billion valuation; Game over for PlayStation Mobile on July 15; Samsung Gear watch apps to play ...
Snapchat Discover’s Lofty Ad Rates
And now this from Snapchat's Discover platform, the big rock candy mountain of apps: ad rates are running near $100 for every 1,000 views, Kurt Wagner reports. For perspective, that's twice what a premium video publisher can command and way higher than...
A Journalist’s Guide To SXSW
Journalists and publishers visiting the metastasizing SXSW conference will have plenty to chew on regarding the intersections of technology and journalism. Dan Rather will be holding forth on breaking news in the Snapchat era, BuzzFeed CEO Jonah Perett...