Target tests mobile loyalty app to drive in-store purchases – Mobile Commerce Daily
Mobile Commerce Daily today - Target tests mobile loyalty app to drive in-store purchases; Expedia.ca competes in tight mobile travel sector with loyalty program.
Lexus drives interest in LS with image-centered Vanity Fair ad – Luxury Daily
Luxury Daily today - Lexus drives interest in LS with image-centered Vanity Fair ad; Apple Watch aims for fashion recognition with Vogue ad placement.
Fashion-forward wearables will hamper mobile marketing: report
A projected boom in fashion-first wearables would impede short-term mobile marketing, Juniper Research said, turning up attention on Apple’s expected launch of its Apple Watch next month and its impact on tried-and-true marketing methods.
Mobile Minutes: Ericsson sues Apple; Galaxy S6 unveiling; YouTube Kids app; Samsung’s wage freeze
Today in mobile marketing - Ericsson sues Apple for telecom patent infringement; Samsung's Galaxy S6 is mainly a showroom for what's inside; YouTube Kids: What parents need to know about the new app; Samsung freezes salary increases as it prepares for ...
Pepsi becomes positive symbol for families in video reunion campaign
Brands such as PepsiCo that leverage mobile platforms to connect families globally at special times gain by coming across as hip and relevant to customers and being associated with positive emotions such as love and joy.
Apps Taking Lead Over Web On Mobile
Apps are opening up a wider lead over the mobile Web on smartphone use, Joshua Benton finds as he reads the tea leaves -- and data -- around more recent consumption patterns in the app/Web debate. Publishers still like the control apps give them (espec...
Prada uses different mobile banners to keep consumers interested – Luxury Daily
Luxury Daily today - Prada uses different mobile banners to keep consumers interested; How should Selfridges repair its community image?
Sephora holds first sweepstakes on Snapchat to up social clout – Mobile Commerce Daily
Mobile Commerce Daily today - Sephora holds first sweepstakes on Snapchat to up social clout; Spotify, Facebook tap carrier billing for streamlined checkout.
Facebook TV ads touting power of friendship reflect exodus of teens
Facebook risks being seen as struggling to halt a mass departure of teen users from its site with a television branding campaign in Canada and Britain that casts it as a family-reunion ground.