Mobile Commerce Daily today - Walmart.com exec says mobile deserves starring role in SEM, product searches; Zappos execs: Omniplatform is key for healthy retargeting, ROI growth.
Luxury Daily today - Balenciaga reaches fashionistas on the move with Style.com ad; Luxury brands cater to Chinese tourists for Lunar New Year celebrations.
Today in mobile marketing - Microsoft on the lookout for more mobile-productivity app acquisitions; Uber panic button coming to its Chicago mobile app; USAA expands mobile app for real-time claim filing; Ride-hailing service Lyft is said to be in talks...
Facebook’s decision to reveal how it judges the user relevancy of the ads it puts on its platform is the social networking site’s way of rewarding brands that take the time to create messaging that resonates with audiences, since the move could help marketers lower the cost of their ads.
Mobile Commerce Daily today - JCPenney finds in-store mobile is right fit for Cinderella promotion; Biometrics, tokenization gain steam with MasterCard, Visa commitments.
Magazine readers want quicker, easier access to content that doesn't make them flip through pages, eMarketer finds via research from The Association of Magazine Media. That same research found the U.S. magazine audience grew 9.3% between December 2013 ...
Luxury Daily today - Lexus looks to woo Facebook users with targeted ads; Giorgio Armani fragrance video urges women to say yes.
One of the sports fan's greatest fears is to be left behind and miss a critical moment that everyone is talking about. Justin Ellis reports on USA Today's new sports app, which is designed to address that worry, focusing only on an ever-changing collec...
Today in mobile marketing - Twitter acquires Niche; Android Wear gadgets not a big hit, with only 720,000 shipments in 2014; Yahoo's Marissa Mayer claims Tumblr is now fastest-growing social network over Instagram; Backpacks that pack power for mobile ...