Underscoring mobile’s role as the primary way to reach millennial moms, new research shows this group’s smartphone ownership outpaces desktop and laptop computers, with more time spent online via phones.
In a mobile-centric media world, desktop got a confidence vote with the advent of a Web browser version of popular newsreader app Flipboard. Originally designed for tablets, 70% of Flipboard's user activity is now coming through smartphones, and the co...
For publishers trying to understand why they should care so much about Snapchat's Discover feature, witness Dan Frommer's fervent appreciation of "Literally Can't Even," one of its first content efforts. Frommer praises the show's "short, fast-paced, f...
Publishers know too well their current dilemma -- a surge of mobile traffic to their content and a massive monetization gap trailing behind it. It's not because the ad dollars aren't flooding into mobile, Michael Sebastien reports. Marketers are expect...
Apple was the top smartphone manufacturer in December 2014 with 41.6% OEM market share, while Google Android led as the top smartphone platform with 53.1% market share, according to data released from comScore on Monday. Facebook ranked as the top smar...
Mobile Commerce Daily today - Eight out of 10 retailers to increase mobile budgets in 2015: report; Fuel Rewards ramps up mobile to boost coalition loyalty program.
Luxury Daily today - Audi A3 challenges the given with dual publication effort on mobile; Barneys brings Britain stateside with Burberry capsule collection.
Today in mobile marketing - Alibaba bets $590 million on becoming smartphone player; Galaxy S6 and S6 Edge appear on Samsung website; 1 million people now using the Hang w/ app for broadcasting live video; AirAsiaGo mobile app is pretty nifty.
With app usage on the rise, app publishers are making changes more in line with consumer needs. One is that monetization models are changing: in-app advertising models are on the rise, while paid apps are decreasing. Developers and publishers are also ...