Publishers know too well their current dilemma — a surge of mobile traffic to their content and a massive monetization gap trailing behind it. It’s not because the ad dollars aren’t flooding into mobile, Michael Sebastien reports. Marketers are expected to spend $28.5 billion advertising on smartphones and tablets this year, 50% over last. But most of that money is going to Facebook. Smaller ads and cheaper rates don’t help, so how is a publisher supposed to break through?