Today in mobile marketing - Verizon to let users opt out of 'super cookie' identifier; This year's Super Bowl video game ads were all mobile; 3D medical apps ease anxiety, hasten healing for surgical patients; The future of wearables isn’t a connected watch.
Major brands continued a trend on Sunday that was also apparent during last year’s Super Bowl game, with little integration between television and mobile marketing efforts.
"We're just a month into 2015, and there are already abundant signs of online and mobile video's momentum, with lots more growth to come as the year unfolds," writes Will Richmond. "Here's what's hit my radar so far."
Mobile Commerce Daily today - 55pc of retailers say mobile’s purpose is to drive in-store sales: report; Neiman Marcus, Office Depot simplify shopping via MasterCard digital wallet.
Luxury Daily today - Patek Philippe leads with timepiece statistics for Departures ad; Chinese millionaires spending 5pc less on gifting: report.
Marketers’ rush to develop branded mobile applications overlooks how consumers are spending a significant portion of their app time with several high-utility apps, according to Forrester Research.
Facebook’s plan to begin testing a beacon-supported service to deliver information about shops and landmarks to nearby users in New York could change the way marketers connect digital and physical realms on the social networking site.
Mobile Commerce Daily today - Mobile Web beats apps for detail-oriented shoppers: report; Allstate streamlines claims process with launch of fast mobile payments.