Times of turmoil provide creative freedom for brave luxury brands – Luxury Daily
Luxury Daily today - Times of turmoil provide creative freedom for brave luxury brands; Passion drives affluents to big-ticket purchases.
American Eagle exec: Consumer feedback via mobile improves sales strategy – Mobile Commerce Daily
Mobile Commerce Daily today - American Eagle exec: Consumer feedback via mobile improves sales strategy; Twitter exec: Commerce play focuses on movie, concert tickets.
Mobile Minutes: IPhone 6s’s dual-lens camera; Twitter may buy ZipDial; $90 Tizens in India; Pet wearables
Today in mobile marketing - IPhone 6s report promises new dual-lens camera with optical zoom; Twitter in talks to buy Indian mobile tech startup ZipDial; Samsung starts sales of $90 Tizen smartphone in India; Wearable technology going to the cats and d...
Ad agencies prep for mobile prominence using deep data in 2015
NEW YORK – Ad agency executives at Mobile FirstLook: Strategy 2015 conference said that since the marketing industry is no longer in an initial stage of mobile, they look forward to seeing more mobile advertising efforts in 2015.
Social makes the world feel smaller: Twitter exec – Luxury Daily
Luxury Daily today - Social makes the world feel smaller: Twitter exec; Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec.
Kohl’s data deep dive yields more resonant app – Mobile Commerce Daily
Mobile Commerce Daily today - Kohl’s data deep dive yields more resonant app; 22pc of retailers will integrate beacons this year: study.
Mobile Minutes: Facebook’s Amber Alerts; Apple’s iPhone patents; Windows 10 mobile app; Uber offers trip data
Today in mobile marketing - Facebook launches Amber Alerts to help find missing children; Apple patents crazy new iPhone designs; Windows Mobile 10 pre-release OS updates expected to be available through Phone Insider app; Uber offers trip data to citi...
Social listening is not ready for prime time: Forrester
While more marketers are listening to what their customers are saying on social media, many still do not know what to do with that information, according to a new report from Forrester Research.
Marketers should eye Cuba opportunity with patience, caution
Consumer-focused brands that would sell to an expected surge in the number of American visitors to Cuba are best positioned to benefit from the United States’ re-establishing of relations with the Latin American country but only after its infrastructure and regulatory issues are resolved.
Snapchat’s Our Story drives emotional brand connections with personalized, crowdsourced content
While many sports marketers have flocked to social media application Snapchat’s “Our Story” feature to leverage crowdsourcing techniques and bring live events to large numbers of consumers, the strategy is likely to work well for brands in any sector as users appreciate seeing snippets of real experiences to fuel future participation.