Staples ramps up mcommerce via vendor-driven endless aisle – Mobile Commerce Daily
Mobile Commerce Daily today - Staples ramps up mcommerce via vendor-driven endless aisle; Starbucks, Asda use proximity targeting on mobile to drive in-store traffic.
Strategy will beat out tactics for 2015 mobile marketers
Industry experts gave confident nods to the assumption that mobile consumption and mobile marketing strategies will continue upwards in 2015 and become more sophisticated and strategic.
Mobile Minutes: Google, Facebook slow mobile ads; Verizon kills 3G; App recognizes faces; Baby wearables rise
Today in mobile marketing - Google, Facebook mobile-ad share ebbing as rivals woo marketers; Verizon is killing off 3G; 1U app replaces passwords with your face; Baby monitors for a smart nursery, but parents are still better.
Marketers making mobile moments more personal as investment surges
Companies are pouring millions of dollars into retrofitting their corporate culture and business models, promising to make personal advertising a reality as the mobile engagement platform market explodes.
New Security For Bluetooth Low Energy
Bluetooth Special Interest Group has ratified a new version of the Bluetooth Low Energy standard that adds new security features preventing people from sniffing out a Bluetooth signal and using it to track phone and devices while moving about. The fe...
Fashion has something to teach us: Intel exec – Luxury Daily
Luxury Daily today - Fashion has something to teach us: Intel exec; Neiman Marcus exec: Digital helps to develop deeper consumer relationships.
Mobile Minutes: Twitter’s Block function; Wire app; Uber in Mexico; App-controlled hearing wearables
Today in mobile marketing - Twitter unveils new tools to block abusive messages; Wire app wants to be the most beautiful communication tool; Uber teams up with Carlos Slim to lure riders in Mexico; Hearing aid? No, Soundhawk is an ear wearable.
Target’s mobile holiday game gives glimpse into future of retail – Mobile Commerce Daily
Mobile Commerce Daily today - Target’s mobile holiday game gives glimpse into future of retail; Nielsen exec: 2015 forecast requires heavier brand investment into mobile.
United States Postal Service leverages augmented reality for holiday campaign
The United States Postal Service is introducing a holiday-themed mobile marketing campaign that leverages augmented reality and special promotions via its mobile application.
2014’s breakout mobile marketing tactics include mobile acquisition, app install ads
With brands and retailers ramping up their marketing strategies during the holidays and mobile traffic making a significant jump, two tactics leaping to the forefront are mobile acquisition and app install ads.