Hacking incidents add to mounting challenges for app developers
A reported surge in hacking incidents on mobile applications adds to the challenges facing developers, who already are confronting a growing app development backlog problem.
10% Of Mobile Ad Impressions Lead To Store
Mobile ad startup xAd released a report this week detailing some new findings about the way mobile ads influence store visits in the auto, retail and restaurant industry, reports Mason Lerner. The report, which focused on the way location-bas...
Mobile Minutes: Washington Post app; T-Mobile offers free tablet; Apps compete with Snapchat; Wine-selecting app
Today in mobile marketing - Washington Post launches new app with help from Amazon Fire; T-Mobile offers free tablet in pre-Black Friday deal; Apps to compete with Snapchat in temporary messaging; Next Glass app makes wine and beer selection a snap.
Lexus muses on Santa’s magic in holiday campaign – Luxury Daily
Luxury Daily today - Lexus muses on Santa’s magic in holiday campaign; Burberry fetes store opening with iPhone photography.
Gap introduces wish lists, in-store Wi-Fi to boost holiday sales – Mobile Commerce Daily
Mobile Commerce Daily today - Gap introduces wish lists, in-store Wi-Fi to boost holiday sales; Beacon-based rewards entice holiday shoppers in Atlanta suburb.
Has mobile really replaced TV as the first screen for consumers?
A report that mobile has pulled off an improbable victory over television by wresting away the title of top screen is a wake-up call for marketers who need to do a better job of finding ways to connect with consumers across multiple platforms.
Dove, Kohl’s generate the most love on social media
Unilever personal care brand Dove and retailer Kohl’s landed at the top of social media relationship platform Hootsuite’s monthly Love List acknowledging the brands that saw the most love on social media in October.
By 2018, Half Of World Will Access Internet
This year, the internet will reach more than two in five people in the world for the first time as online audience hits 2.89 billion users globally. By 2018, eMarketer estimates, nearly half the world's population, or 3.6 billion people, will access th...
Victoria’s Secret taps convergence between mobile messaging, commerce – Mobile Commerce Daily
Mobile Commerce Daily today - Victoria’s Secret taps convergence between mobile messaging, commerce; Best Buy drives repeat visits during holidays with Ibotta app.
Neiman Marcus leverages Passbook to make shopping entertainment – Luxury Daily
Luxury Daily today - Neiman Marcus leverages Passbook to make shopping entertainment; UHNW individuals make 19pc of all luxury purchases: report.