JCPenney, Unilever and other brands are flocking to Tumblr’s video ads for an opportunity to engage with audiences in a less-promotionally oriented atmosphere than on other social networks.
Luxury Daily today - Neiman Marcus simplifies purchase process with mobile photo feature; Brands recalibrate focus in Japan to appeal to younger consumers.
Mobile Commerce Daily today - Taco Bell fires up mobile ordering with customization, marketing blitz; McDonald’s doubles down on NFC with both Softcard and Apple Pay.
With advertisers maintaining a significant focus on targeting the millennial demographic, Facebook’s and Twitter’s cost-per-thousand-impressions pricing trends increased to $4.90 in the third quarter of 2014.
Today in mobile marketer - YouTube considering paid subscriptions; AT&T sued by FTC for allegedly lying about mobile speeds; T-Mobile posts record subscriber growth but losses bigger than expected; Apple CEO fires back as retailers block Pay.
Facebook’s growing ability to monetize on mobile is transforming it into a generator of mobile advertising revenue with a prowess that may only be matched by Google.
Mobile ad spending on Facebook passed desktop in Q1 2014 to account for the lion’s share of ads on the social network — and growth doesn’t appear to be stopping any time soon. According to data from Nanigans, advertisers continued to ...
Mobile Commerce Daily today - How not accepting Apple Pay could backfire for retailers; Coach takes lifestyle approach with new social shopping app.
Luxury Daily today - Loro Piana aims for conversions with new mobile site; Enable the virtuous cycle of content and commerce: L2.