Madison Avenue Heritage Week pays homage to top brands – Luxury Daily
Luxury Daily today - Madison Avenue Heritage Week pays homage to top brands; Cartier displays masculine heritage at Harrods.
USA Today sees 60pc jump in mobile visitors as print business sags
USA Today’s effort to attract mobile consumers and compete in an increasingly digital media landscape translated into a jump in mobile visitors during the latest quarter, parent Gannett said.
Mobile ad revenues jump 76pc as everyday use grows: IAB
Marketers’ spend on mobile advertising reached $5.3 billion in the first half of 2014, up from $3 billion during the same period a year ago, according to a new report from the Interactive Advertising Bureau.
Mobile Minutes: Microsoft plans wearable; Note 4 is future; Google mobile ads flounder; Twitter markets to developers
Today in mobile marketing - Microsoft plans to launch a wearable device within weeks; Samsung’s superior Note 4 smartphone gives glimpse of computing’s future; Google mobile ads get more clicks, less money; Twitter to offer new tools for app developers.
Use of mobile doubles for researching and completing online purchases: report – Mobile Commerce Daily
Mobile Commerce Daily today - Use of mobile doubles for researching and completing online purchases: report; Foursquare talks up traffic-building local search in new campaign.
HGTV leverages Santa HQ to drive mall visits
HGTV is planning to enter the holiday season with its Santa HQ experience, which leverages augmented reality, in ten malls across the United States.
IAB: Digital Ad Rev Hits $23B In First Half ’14
Internet ad revenue rose 15% to $23.1 billion during the first six months in 2014, compared with the same time period in 2013. Mobile revenue rose 76% to $5.3 billion.
The CNN App That Will Change TV
Andrew Wallenstein: "I have seen the future of TV, and it is CNNgo. If the mere mention of a digital extension to a network triggers reflexive skepticism, that’s understandable; all they really do is just mimic linear channels or on-demand l...
NFL Stands By Its Digital Push To Reach Fans
NFL Now, a mobile video service, provides game highlights, updates and news reports directly to fans and competes with TV and cable networks. The league says NFL Now has been visited more than 9 million times since its launch in August, with people usi...
Chartbeat CEO: How Pubs Can ‘Sell Time’
Tony Haile, CEO of Chartbeat, has a new metric to measure users' attention on Web content and he says that it will help publishers command premium rates for online advertising by “selling time.” Haile explains how Chartbeat came to this new...