Skype smartly understands that the real value of its technology lies in the human connections and how they affect people's day-to-day lives. Kristina Monllos explains that the brand has been helping young leukemia patients fight loneliness;&n...
Mobile Commerce Daily today - Shopkick acquired amid growing importance of beacon-enabled shopping; Hilton builds customer loyalty with votes on promotion, charity donation.
Luxury Daily today - Giorgio Armani releases mobile video ad on Harper’s Bazaar; Gucci enters beauty realm with sensual take on the modern woman.
Google is stepping up its push into mobile display advertising with new formats and tools as it seeks to address the growing interest in not just paid search but also brand engagement on smartphones.
Today in mobile marketing - Pinterest goes commerce: Pin, click, buy; Instagram reportedly blocked in China amid Hong Kong protests; AT&T doubles data on high-end plans, starting at 15GB tier; Ello offers no-ads alternative to social network Facebook.
Marketing to children on mobile continues to be a tough balancing act with very real and potentially significant repercussions if not handled correctly, which is why big players are treading carefully even as they remain reluctant to abandon the space ...
Mobile Commerce Daily today - Airlines tread carefully into flash sales as mobile’s influence grows; Kohl’s channels mobile engagement for Elie Tahari collection with YouTube series.
Luxury Daily today - Mercedes-Benz meditates on GLA model to celebrate Instagram milestone; Luxury brands look to courts, crowdsourcing to fight counterfeits.